A new report has emerged that suggests that Apple is prepping a major move into original TV shows and movies. This is not the first time that we’re hearing the company’s plans to enter the original video content industry. Nonetheless, if this is so, the company’s decision can put itself into direct competition with the likes of Amazon and Netflix. The iPhone-maker is reportedly planning to add video content in with Apple Music by the end of this year. Let’s see some more details on the subject.
Apple To Make A Major Push Into Producing Original Content?
Apple has been in talks with “veteran producers” for both, original TV shows as well as movies, however, plans for latter rests on the initial level. The Cupertino giant has already shown keen interest for original video content as it bought the “Carpool Karaoke” TV series in July. If the company plans to move ahead with its decision, changes will be made on a more broader scale.
Apple, at least for some time, will not try to compete against the giants of the industry like Netflix and Amazon, in terms of extensive content libraries. The focus will be to add content at a smaller scale which will allow the company to compete against the likes of Spotify, the music streaming giant.
Seemingly, since the company’s hardware sales have faced a little downfall, the move will boost its services section. In addition to this, subscription based services are of critical importance to Apple at this point. This is because, it has not launched a product for a long time, apart from the Apple Watch, that would reap sales equivalent to the iPhone in its initial years. Henceforth, the services sector is of immense importance for the company to generate profits.
Apple is opening doors to make a major push into original TV shows and movies. It is possible that the company will go head to head against the giants of the industry like Amazon’s Amazon prime and Netflix. However, the company isn’t rushing to the end, instead it will gradually expand in the category. The Cupertino giant has a boatload of resources at its disposal, ranging from reccuring revenues and profits to gigantic cash reserves. Nonetheless, it is still seeking diversification to grow further. It all rests with time where Apple is headed and what its plans are.
This is it for now, folks. What are your thoughts on Apple’s move into original TV shows and movies? Share your thoughts with us in the comments.